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Showing posts from July, 2025

Why 60% of Nigerian Businesses Lose Customers

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If your customers are hitting unanswered lines, endless “please hold on,” or get bumped from one agent to another…there’s a problem. You might not see it but every slow reply, every confusing policy, and every unanswered message is quietly driving your business to lose customers. Here’s what’s really happening, and how you can stop the leak before it’s too late. Poor First Impressions Slow Responses Imagine walking into a shop and nobody greets you for minutes. Online or offline, the effect is the same: people leave feeling ignored. Whether it’s an unanswered phone call, or a slow email reply, customers expect prompt attention. If they don’t get it, they’ll find someone who will give it to them. Unfriendly Service A smile, or friendly tone, goes a long way. Agents who sound bored or rushed push customers away. Training teams to listen, empathize, and solve problems quickly can turn hesitant visitors into loyal fans. Hidden Costs and Confusing Policies Surprise Fees No one likes hidden ...

Cost Arbitration 101: How Outsourcing Your Contact Center Frees Up Capital

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What if your largest overhead could turn into your biggest growth driver? For most organizations, the contact center ranks among the top three cost centers—right up there with rent and payroll. Yet unlike rent or salaries, which deliver direct operational value, contact‑center expenses often remain fixed no matter how busy (or quiet) your lines are. This rigidity locks up capital that could otherwise fuel innovation, market expansion, or digital transformation. The Cost Trap of In‑House Contact Centers Building and running an on‑premises contact center means: Fixed staffing costs: Full‑time agent salaries and benefits, even in off‑peak months. Heavy CAPEX: Upfront investments in telecom trunks, servers, and on‑prem hardware. Rigid software licensing: Multi‑year CRM and telephony contracts that renew regardless of usage. Underutilized capacity: Empty seats during lulls, forcing you to subsidize idle resources. When demand spikes during seasonal promotions or product launches, you sc...