Why 2 PM Is a Bad Time to Call
If your 2 PM calls often go unanswered, the data explains why. Mid-afternoon is a period when contact rates naturally drop. People are less focused, more distracted, and more likely to ignore unknown calls. Why 2 PM Misses More Often Energy dip after lunch. Attention drops, meetings stack up, and calls get deprioritized. Routine conflicts. School runs, errands, internal meetings, and “Do Not Disturb” windows reduce availability. Perceived intrusion. When someone is busy, a collection call feels disruptive. Disruption leads to lower contact rates, reduced right-party contact (RPC) rates, and more complaints or opt-outs. How AI Optimizes Contact Strategy AI doesn’t rely on fixed calling windows. It uses behavioral data to improve contact and conversion performance. AI systems: Analyze individual engagement patterns. Who answers at 8 AM? Who responds to SMS at 7 PM? Optimize contact timing. Instead of “always call at 2 PM,” the system recommends time windows with historically higher...