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Showing posts from May, 2025

Why Financial Inclusion Shouldn’t Start With Onboarding

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  Let’s say you dial *556# to check your airtime. Instead of a boring balance message, you get: “Save ₦5,000 today, earn 10% interest next month—no app, no forms.” That’s real value, served instantly! And it’s exactly how financial services should work. Onboarding Isn’t the Beginning, it’s the Barrier  For years, banks and fintechs have treated onboarding like the big moment. Download the app. Fill out forms. Submit your ID. Wait for approval. Then maybe, just maybe,you get to enjoy the product. But here’s the truth: most people never make it that far. Downloads fail: Poor connectivity and pricey data get in the way. Forms overwhelm: Long signups on tiny screens are frustrating. KYC delays: ID verification takes too long, and let’s not talk about slow customer service. The result? Banks pour millions into marketing, but only a tiny fraction of users actually convert. Flip the Funnel: Start With Value, Not Paperwork   What if we did things differently? What if we gave p...

The Future of Field Engagement: How AI and Human Teams Are Transforming Customer Interactions in Africa

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  In Africa, the way businesses interact with customers is undergoing a significant transformation.  Gone are the days of relying solely on technology or human intuition. Today, the most successful companies are combining the power of AI with the empathy and understanding of human teams to deliver exceptional customer experiences. Imagine having AI track field performance with technology while your team delivers exceptional customer experience with empathy? What a powerful duo! From financial institutions to innovative startups, companies are recognizing the value of blending AI-driven insights with the personal touch of human agents. The Power of AI-Driven Solutions AI is the talk of the town with data-driven insights that provides businesses with automating routine tasks, and enabling expert decision-making.  With AI-powered targeting, companies can: Anticipate the needs of their customers and create services that directly speak to them. Wow customers with personalized ...