Why Financial Inclusion Shouldn’t Start With Onboarding

Let’s say you dial *556# to check your airtime. Instead of a boring balance message, you get: “Save ₦5,000 today, earn 10% interest next month—no app, no forms.” That’s real value, served instantly! And it’s exactly how financial services should work. Onboarding Isn’t the Beginning, it’s the Barrier For years, banks and fintechs have treated onboarding like the big moment. Download the app. Fill out forms. Submit your ID. Wait for approval. Then maybe, just maybe,you get to enjoy the product. But here’s the truth: most people never make it that far. Downloads fail: Poor connectivity and pricey data get in the way. Forms overwhelm: Long signups on tiny screens are frustrating. KYC delays: ID verification takes too long, and let’s not talk about slow customer service. The result? Banks pour millions into marketing, but only a tiny fraction of users actually convert. Flip the Funnel: Start With Value, Not Paperwork What if we did things differently? What if we gave p...